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Stellar Mistakes
By : Rhov
Category: +. to F > Fairy Tail
Views: 14748 -:- Recommendations : 0 -:- Currently Reading : 0
Disclaimer: I do not own Fairy Tail nor do I make money from this fanfic.
Chapter List
- 5
- 6
- 7
Chapter 6
Team Leo
The following Tuesday, the team Loke had assembled had their first meeting about the Grand Magic Games commercial. They all formally introduced themselves, since many had not worked together before, although they knew one another in some way. Then they leaped right into the meeting. Freed was the first to stand up.
"As you all know, when it comes to the promotional campaigns representing Crocus of all of Fiore, the customary thing has been for the kingdom not to shop around with the different agencies, but to use the kingdom's number one largest ad agency: Sabertooth."
"In other words," Loke expanded, "the city of Crocus is trying something new."
Freed continued, "The fact that they are shopping around this time, to be frank, comes down to the economic impact of the Games." He passed around a handout with charts and survey results, and began to explain it. "In recent years, youths' interest in sporting enterprises has been low, and ratings keep plummeting for football, golf, baseball, and hockey. As the data shows, the GMG is no exception."
Lucy was impressed with how easy it was for even someone like her, with no interest in accounting or a mind for money, to understand all of the data gathered by Freed. Young people in Fiore were remarkably less interested in sports than they were twenty years ago. However, hosting the GMG required a massive investment. She understood what Freed meant when he explained that there was no point in companies putting in money on ads if that investment did not pay off in tangible economic results.
"Okay," Gray said, glancing the charts over intensely. "So, the purpose of this commercial is to bring attention, and thus an audience, to watch the Games on TV. The more excitement we build, the more sponsors sign up for commercial slots during the Games."
"Which also means more potential clients for us," Natsu pointed out.
"Right, it's a snowball effect," said Gray as he glanced over Freed's charts. "What we really need to do, though, is target the least-interested audience. It's poignant that this means Millennials, especially since they have the most buying power economically."
"Correct," said Freed. "Our ideal target range should be teens to thirties."
"College students, young families," Lucy said, thinking it through. "That age range reacts better with emotional messages."
"It'll also have to be flashy," Gray pointed out. "We want to make a splash into new waters with this."
Lucy nodded to herself. "What they want is a commercial that attracts new fans, targeting people who do not currently have any interest in the Grand Magic Games, or in sports in general." Already, her mind was sorting through these details.
Freed spoke a little bit longer about the financial side of the project, the budget they had to work with, and predicted expenses. When he finished his presentation, Loke looked to the two members of the Creative Department.
"Lucy, I want you to come up with a draft, the concept of the commercial. Gray, you'll write the lines for the commercial that Lucy comes up with as well as a campaign and series of events to go along with the commercial."
"You got it," Gray said, nodding firmly.
"Okay!" Lucy said, energized to get started. Drafting the commercial concept was the heart of the presentation.
'And he's giving that job to me.'
Natsu looked as fired up as always. "All right, I have a few things to get this started within media circles. Lucy, Gray, you're going to go to the Crocus offices a few times before the presentation."
Gray was thinking the same thing. "To learn more about their needs and the direction they want to take."
"Right!" Natsu said with a grin. "I'll go with you to handle the account management side of things. You two have until the last day to bring the quality of this commercial and campaign to its absolute limit. Think you can do that?" he said with a challenging smirk at Gray.
"Obviously," Gray said with a cocky gleam in his eyes.
Lucy nodded in agreement. "We'll give it everything we've got."
Natsu drummed his fingers on the desk. "The truth is, this is going to be a hard battle to win. After all, for years, no agency aside from Sabertooth has handled such a large-scale promotional event." He said their name with a sneer.
Hearing this, Freed added in, "What's strange is that there hasn't been any chance to compete for the accounts in all this time."
"Oh, there are rumors about that," said Gray.
"You and your rumors," Freed muttered.
Gray ignored him. "People say that Sabertooth has a cozy relationship with Crocus and the government of Fiore."
Natsu chimed in, "Yeah, I heard about that, something like how the bigwigs at Sabertooth have a connection with the king."
Lucy was not normally one for office rumors, but this seemed to be important to the future of their project, so she followed along closely. She got the feeling that suddenly getting the chance to compete for an account like this was an opportunity they never could have hoped for.
"Really, Mr. Leo," Natsu said, "you surprise me. Wrenching open the closed system and getting us the chance to present. That kind of thing normally goes through the accounts department."
Lucy gawked over at the Creative Director. So, was it Loke who got them this chance? She saw that Freed did not show an ounce of surprise. Obviously, he already knew about this, but it was the first time Gray and Lucy had heard of this.
The prim man shoved his classes up his nose. "You say wrenched open, but it's not as though I pushed my way in."
"But then—"
Loke cut Natsu off. "Never holding meetings and working exclusively with one agency is unheard of," he said, looking stiff for a moment, almost angered by some deep, long-held grudge. "What's weird is that they've been doing that all along. They claim they'll only take the best, but by always using Sabertooth, they are automatically deemed the best by the sheer amount of money pouring in from the government. No other agency could ever get a client with that much financial power."
"All the agencies know that it's fishy," Gray pointed out. "They just couldn't bring themselves to speak up about it. This is the kingdom, after all."
Loke shrugged with a slightly flippant air. "Yeah, well, now someone has decided to say something. That's all this is."
Lucy was amazed. From what she gathered by the conversation, Loke himself put the GMG committee up to this. Loke spoke so calmly, but she saw a vague tension in his shoulders. Obviously, he did not want to go into it any more than he already had.
So, this was what he was like on the job. Probably few people at Lucy's level got to see this sort of shrewdness. The extent of their work interactions with Loke were nervous hellos in the morning. Here he was, a man bold enough to have opened up a government committee to take presentations, and took one of the spots for himself. That was incredible! How in the world did he do it? Obviously, he was better at his job than Lucy ever even dreamed in all of her lofty admiration of him.
Loke looked out at all of them. "As Gray pointed out: a successful commercial will bring in more audience. More audience means more sponsors. More sponsors means more ad spots, and of course those sponsors would want to work with the person who created the initial commercial. If we can win the GMG account, it could affect the entire future of Fairy Tail. We can't lose this, even if we're competing against Sabertooth, the one agency bigger than us."
They all nodded in agreement. Even Lucy sensed the importance of this endeavor, and she could hardly believe she would be working on such an important mission. She felt a rush of nervousness, but also excitement unlike anything she had felt before. Lucy fisted up a hand in resolve. She was determined to make the best commercial they had ever seen. Loke had entrusted her with this important task. He would not have put someone he just sort of liked to be on a team this vital to the entire future of the company.
That meant, before their hookup, he saw something promising in her work. She had to prove herself, not just to Loke, but to the team and to all of Fairy Tail.
And so, Team Leo left their first official meeting and went back to their respective departments, set to win the Grand Magic Games account. Lucy first made some stops to collect material on the previous years' GMG commercials, then she returned to her department. Her job was the draw up an outline for the commercial. To do that, she had to brainstorm potential concepts.
What should the commercial be like? It had to be splashy, targeting teens to thirties, something that people with no interest in the GMG would care about. She was looking over the material and puzzling over her problem when a hand patted her on the shoulder.
"Hard at work, I see."
Lucy leaped at the deep voice. "Mr. Leo!" She felt like where he had touched her shoulder was glowing with warmth.
He glanced at the pile of documents and pouted slightly with concern. "It's good that there's something you can refer to, but don't get too wrapped up in examples from the past," he warned. "Do that, and your strengths will be diminished."
Her strengths? "When you say my strengths…" she muttered nervously.
"You're not influenced by those around you, and you put a depth of feeling into your work. If you read too many examples from previous years, you won't be able to get them out of your heart."
"You think so?" she muttered, glancing at the pile she had amassed.
"By the way, I saw your previous storyboards. Your manager showed me the early drafts of your most recent one, as well. Seeing how you progressed and narrowed down your concept while keeping it touching and emotionally inspirational was what made me put you on the team."
Lucy's mouth dropped. Never did she think those storyboards, especially the one that had to be rushed due to a change in deadline, would attract Loke's attention. She had been wondering why she was chosen out of everyone in her department. He must have researched many candidates, and she somehow caught his attention.
"You're talented; I can see it," Loke praised. "Do what your gut tells you to do."
Lucy was amazed. Loke was telling her in his own way that he had her back, and he trusted her skill.
"Thank you!" she said, firm in her resolve. "When I have something to show, I'll bring it to you to look over."
"Good. Looking forward to it." He gave her another pat on the shoulder and then left the office. Lucy needed a moment to calm down her inner giddiness.
'Mr. Leo thinks I'm good. I can't believe this is happening. I'm so happy. I have to do my best. I want him to see how good I can be.'
Following his advice, she closed her file on previous ad campaigns. Then, with a fresh mind, she directed her attention to a fresh storyboard.
- 5
- 6
- 7
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Stellar Mistakes	By : Rhov Category: +. to F > Fairy Tail Views: 14748 -:- Recommendations : 0 -:- Currently Reading : 0
Disclaimer: I do not own Fairy Tail nor do I make money from this fanfic.

Stellar Mistakes